Damnit! RE: my previous post about this story: http://thechive.com/2010/08/10/girl-quits-her-job-on-dry-erase-board-emails-entire-office-33-photos/
Spoiler Alert: if you haven’t read my previous post or looked at the theChive.com photos, I suggest you click the links above, rather than following the reverse chronological order blog protocol. Plus, as a general rule, following protocol tends to be lame anyway.
According to TechCrunch, who we all know likes to jump the gun on publishing before fact checking (see: Yeah Ok, So Facebook Punk’d Us), theChive.com confirmed the dry-erase smackdown was a hoax and “Jenny” is an actress. @arrington clearly is still a fan, as are at least 4,000 others.
A blog post from hoax masterminds Leo and John Resig explains that they developed this story for their own enjoyment — to see if they could create a meme — and for the enjoyment of others — who doesn’t want a great quitting story? Either way, it seems they achieved their goal. John Resig explains how:
“We came up with a hoax that was completely relatable. It wasn’t spread by TechCrunch and Reddit. It was spread by Facebook and inter-office email. Everyone wants to quit their jobs like this.“
Be prepared for another announcement tomorrow, although I’m not sure what they can do to top this after revealing it’s a hoax. I’m guessing Elyse “Jenny DryErase” Porterfield is going to reveal her HOPA.
Well, at least we can walk away with some valuable lessons:
1. Don’t believe the validity of stories in the media, even if they are from a well-known source (I’m looking at you, anyone whose main source of info was College Humor)
2. TechCrunch likes it if your story lends itself to a screengrab that includes the word TechCrunch
4. Much like Gretchen tried to make fetch happen in Mean Girls, the Resig bros made HOPA happen. The acronym doesn’t really work, but I don’t think that will cause any real problems for people likely to use it.
5. The Resig brothers have demonstrated that the simplistic publicity strategy of “give them a story” still applies to the web. From their blog:
“People, particularly journalists, underestimate America’s appetite for a good story.”