Shout Your Love From the Mountaintop
Love and clever marketing campaigns are in the air this month so it’s only right that I pledge to start updating more regularly by sharing the things that I’m loving right now. First on the list: AT&T’s Shout Your Love From the Mountaintop.
As @att tweeted, “Nothing says I love you on Valentine’s day like a mountain man shouting it from a mountaintop!” Can’t argue with that. So they hired some “fully qualified” mountain men to do just that on behalf of those of us stuck at sea level.
The deets from the Facebook app:
“Starting February 10, you can send us any message of love that you want shouted from a mountaintop.
We’ll send it to a group of fully qualified Mountain Man Yellers on a real mountaintop, and they’ll try to get to it.
Be sure to come back here February 14 starting at 8am PST, to hear all of the live shouting via web cast.”
- How funny/clever! Why hasn’t anyone thought of this yet?
- This is so clearly not a real mountaintop. Don’t lie, AT&T.
- What’s with the comma in the 3rd paragraph? It seems totally unnecessary, and this is coming from someone who uses commas liberally.
- Where exactly would one obtain a Mountain Man Yeller qualification? Is there some sort of certification process or program?
Regardless of certification, these mountain men definitely have that special spokesperson likability factor (unlike some obnoxious cavemen I know). Check it out:
So far, almost 5,000 shouts have been submitted. I’m actually puzzled as to why there hasn’t been more attention surrounding this campaign. It’s funny, smart, and a totally creative way to deliver an impersonal Valentines Day message to that moderately un-special someone. They must be waiting until the 14th for the big media push, but that seems
stupid silly, given the over-saturation of brands trying to push their love-related messaging on Vday and given the fact that it will be too late for people to actively participate. But perhaps that’s why they included an awkward squirrel video* on the FB page to express their regret for not being able to get to every shout.
I’ll be interested to see how this pans out once they release all the videos. It probably will have little to no effect on AT&T sales, but has at least generated some goodwill towards the brand if the reactions of me and my friends are any indication. One even decided this would be the perfect funny way to finally tell her boyfriend she loves him. And I’d put good money on someone submitting an Old Spice man-style marriage proposal.
AT&T probably wasn’t feeling the love this month with the long-anticipated Verizon iPhone launch Wednesday. So perhaps it is no coincidence this campaign launched February 10 as well… although I’m sure it has more to do with the whole Vday tie-in. Either way, this campaign conjures up almost as many warm fuzzies as AT&T’s Rethink Possible – Birthday ads. Almost.
*Unfortunately I can’t link to the actual awkward squirrel video, but I did find this WAAAAAYYY more awkward AT&T squirrel commercial that I was not previously familiar with. You’re welcome.