Interactive YouTube Videos

February 23, 2011 at 7:00 am 1 comment

Thanks to Adam Turinas and Sarah Unger for turning my attention to something I’m embarrassed to admit I didn’t know about: interactive YouTube videos. Did that just blow your mind? Because it should have.

How it works: while the video plays, it offers options through links embedded in the video, which take you to a different place on the timeline or to a different video, which offers new options, and so on. Here is a look at interactive YouTube videos in the wild.

You Tube Radio

A simple but effective example is YouTube Radio:

Barack Paper Scissors

The sheer number of individual videos required to execute this simple concept (over 1,000) make Barack Paper Scissors really impressive:

Oscars Interactive Photo Challenge

The 2009 Oscars Interactive Photo Challenge also took a simple concept — photo hunt games — and YouTube-ified it to give the game a major boost of novelty.

Interactive YouTube adventures

The interactive video format gave rise to the “interactive YouTube adventure genre” which is like the Choose Your Own Adventure book genre, but for our future generations, who I imagine won’t read books. I’m sure this has huge implications for people who enjoy webseries, but I prefer my internet with more clicking. And more brand integration. So… let’s turn our attention to two of the coolest things I’ve ever seen (in the past hour) instead.

Hunter Shoots a Bear

Tip of the hat to Tipp-Ex for the Hunter Shoots a Bear video and the tippexperience.

Pardon the NSFW language and put on some headphones or something because you definitely want to watch this. It’s like a double rainbow of interactive.

Sure, Crispin Porter + Bogusky did it first with the Subservient Chicken for Burger King, but this one is on YouTube. And British — thus, better.

BoonOakley Homepage

Finally, this is the the most award-winning-est use of the interactive videos highlighted here (and it’s really funny!). Advertising agency BooneOakley traded in their regular homepage for an entirely YouTube based interactive video site. So don’t bother clicking that hyperlink; it seriously just redirects to this video below…

You totally clicked the BooneOakley link anyway, didn’t you? I know I would have.

Well, at least make sure you navigate your way to the company vision “page” (meme alert):

The Tipp-Ex and BooneOakley campaigns/websites/videos (whatever the correct term would be) are extremely creative and do a great job of utilizing this feature, but some people would argue that these sorts of campaigns are more award-bait than effective branding strategy. What do you think? Either way, do you know of other brands that are effectively using interactive YouTube videos?

Entry filed under: Public Relations, Tech Tools, Try it out!. Tags: , , , , , , , , , , .

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1 Comment Add your own

  • 1. Arthur P. Hamilton  |  December 30, 2011 at 2:45 pm

    they are all lame compared to this: http://youtu.be/P3ejke6WbeM

    THIS IS THE BEST INTERACTIVE VIDEO EVER

    very funny…black humor, but hilarious!

    Reply

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Written by Kristin Kepplinger


In the digital age, the biggest barrier to communication is information overload. Forget the Dow Jones; we operate in an attention economy. Selective Attention shares the things worth paying for.

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