Posts filed under ‘Try it out!’
Thanks to Adam Turinas and Sarah Unger for turning my attention to something I’m embarrassed to admit I didn’t know about: interactive YouTube videos. Did that just blow your mind? Because it should have.
How it works: while the video plays, it offers options through links embedded in the video, which take you to a different place on the timeline or to a different video, which offers new options, and so on. Here is a look at interactive YouTube videos in the wild.
You Tube Radio
A simple but effective example is YouTube Radio:
Barack Paper Scissors
The sheer number of individual videos required to execute this simple concept (over 1,000) make Barack Paper Scissors really impressive:
Oscars Interactive Photo Challenge
The 2009 Oscars Interactive Photo Challenge also took a simple concept — photo hunt games — and YouTube-ified it to give the game a major boost of novelty.
Interactive YouTube adventures
The interactive video format gave rise to the “interactive YouTube adventure genre” which is like the Choose Your Own Adventure book genre, but for our future generations, who I imagine won’t read books. I’m sure this has huge implications for people who enjoy webseries, but I prefer my internet with more clicking. And more brand integration. So… let’s turn our attention to two of the coolest things I’ve ever seen (in the past hour) instead.
Hunter Shoots a Bear
Finally, this is the the most award-winning-est use of the interactive videos highlighted here (and it’s really funny!). Advertising agency BooneOakley traded in their regular homepage for an entirely YouTube based interactive video site. So don’t bother clicking that hyperlink; it seriously just redirects to this video below…
You totally clicked the BooneOakley link anyway, didn’t you? I know I would have.
Well, at least make sure you navigate your way to the company vision “page” (meme alert):
The Tipp-Ex and BooneOakley campaigns/websites/videos (whatever the correct term would be) are extremely creative and do a great job of utilizing this feature, but some people would argue that these sorts of campaigns are more award-bait than effective branding strategy. What do you think? Either way, do you know of other brands that are effectively using interactive YouTube videos?
Some of the products that come out of Google Labs are so cool that it’s a little scary. Google Goggles is a perfect example. The app, which is available for Android and iPhone, lets you search the web using photos taken with your mobile device. This means you can take a picture of a landmark, book, logo or artwork using the app and Google will identify it and return search results for that object. It also translates text into English and scans business cards to easily add contact info to your address book.
Goggles is awesome in theory and still pretty cool in practice. When I tested it out on my HTC Droid Incredible, I had difficulty getting the app to recognize a business card, but it had no problem recognizing a book cover or barcode. So even though it’s not flawless, when it does work, the novelty of visual search definitely delivers serious wow-factor.
Google launched a new version last month enabling faster QR and barcode scanning and two cool new tricks. The first is the ability to recognize print ads in popular magazines and newspapers, and return web search results about the product or brand. This has some interesting possibilities for print advertisers to Goggles-enable their ads, as explored in November with the Google Goggles marketing experiment. But while this is all very practical, the second new trick is my favorite: it solves Sudoku puzzles. According to Google, “if you ever get stuck, take a clear picture of the entire puzzle with Goggles and we’ll tell you the correct solution.”
As you’d expect from Google, they’ve created this nifty Sudoku demo video:
ReadWriteWeb seems skeptical that this is more than just a “fun parlor trick type app (at least for now).” I have to agree, but with emphasis on the for now. I can imagine plenty of situations where this would be useful, but it will only be truly useful when it becomes more reliable (and when mobile device camera quality improves). I’m sure when Google Labs works out the bugs, they’ll turn their attention to solving the second hurdle: making visual search top-of-mind for Android and iPhone users. And who else but Google could lead this movement?
What do you think? Have you used Goggles? Did you have different results on another device?
Now I challenge you to say Google Goggles five times fast.
Whether I’m scoping out a neighborhood’s vibe while looking for apartments, catching Brooklyn Heroin rings, taking a “stroll” around places I will never be cool enough to go (i.e. the Googleplex), or watching men in scuba gear attack with pitchforks, I love Google Street View.
But Google has taken this technology to a whole new (classier) awe-inspiring level with Google Art Project, a website that takes you on a 360-degree virtual tour of 17 of the world’s greatest museums and galleries, including (examples are those deemed cool by me, because I’ve visited them): the MoMA (NYC), The Metropolitan Museum of Art (NYC), National Gallery (London), Tate Britain (London), and the Van Gogh Museum (Amsterdam).
(See how clever this post title is? Totally works on two levels…)
I rarely shop online because I hate paying for shipping and never seem to reach the minimum amount you need for free shipping. And how much do you hate getting this message pop up? I mean what can you honestly get for $3.11?
The Amazon Filler Item Finder helps you answer that very question. Enter the amount you need to spend and it’ll show you all the filler items on Amazon you can add to your order to push you over the edge to earn free shipping.
No guarantee you’ll be able to get anything valuable for that $3.11, but hey, it’s cheaper than paying the shipping fee.
Thanks to my coworker Jade for sharing this helpful tool!
I don’t know if everyone has noticed or been paying attention, but The Arcade Fire have taken album releases to a new level with their latest album, The Suburbs. Their video for “We Used to Wait” is just one more example. Utilizing HTML5 and Google Earth, the interactive video takes you on a nostalgic trip through your childhood neighborhood via multiple pop-up windows, synchronized with the music.