August 11, 2010 at 5:45 am 1 comment

Damnit! RE: my previous post about this story:

Spoiler Alert: if you haven’t read my previous post or looked at the photos, I suggest you click the links above, rather than following the reverse chronological order blog protocol.  Plus, as a general rule, following protocol tends to be lame anyway.

According to TechCrunch, who we all know likes to jump the gun on publishing before fact checking (see: Yeah Ok, So Facebook Punk’d Us), confirmed the dry-erase smackdown was a hoax and “Jenny” is an actress.  @arrington clearly is still a fan, as are at least 4,000 others.

A blog post from hoax masterminds Leo and John Resig explains that they developed this story for their own enjoyment — to see if they could create a meme — and for the enjoyment of others — who doesn’t want a great quitting story?  Either way, it seems they achieved their goal.  John Resig explains how:

“We came up with a hoax that was completely relatable. It wasn’t spread by TechCrunch and Reddit. It was spread by Facebook and inter-office email. Everyone wants to quit their jobs like this.“

Be prepared for another announcement tomorrow, although I’m not sure what they can do to top this after revealing it’s a hoax.  I’m guessing Elyse “Jenny DryErase” Porterfield is going to reveal her HOPA.

Well, at least we can walk away with some valuable lessons:

1. Don’t believe the validity of stories in the media, even if they are from a well-known source (I’m looking at you, anyone whose main source of info was College Humor)

2. TechCrunch likes it if your story lends itself to a screengrab that includes the word TechCrunch

3. Pwning TechCrunch gets you some nice coverage or at least a Facebook shoutout from a TechCruncher

4. Much like Gretchen tried to make fetch happen in Mean Girls, the Resig bros made HOPA happen.  The acronym doesn’t really work, but I don’t think that will cause any real problems for people likely to use it.

5. The Resig brothers have demonstrated that the simplistic publicity strategy of “give them a story” still applies to the web.  From their blog:

“People, particularly journalists, underestimate America’s appetite for a good story.”


Entry filed under: General Nerdiness. Tags: , , , , , , , , .

Sweet Revenge How @FastCompany caught my attention with a screenshot

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  • […] Bamboozled… « Selective Attention TechCrunch likes it if your story lends itself to a screengrab that includes the word TechCrunch. 3. Pwning TechCrunch gets you some … Selective Attention shares the things worth … No Comments » […]


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Written by Kristin Kepplinger

In the digital age, the biggest barrier to communication is information overload. Forget the Dow Jones; we operate in an attention economy. Selective Attention shares the things worth paying for.

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