Posts tagged ‘jargon’

Is your copy generic and annoying?

Adam Sherk recently created a list of The Most Overused Buzzwords and Marketing Speak in Press Releases. If your writing is overridden with words on this list, then yes, it is generic to the point of annoying all who read it.  Here are the top 20 words to avoid:


August 16, 2010 at 7:24 am 1 comment “Hey, douchebag! Stop torturing the English language!”

Does jargon, marketing-speak and workplace slang get under your skin?  Mine too.  Well, tough cookies.  You can’t be successful in business or in life if you don’t learn to “speak the language”, even if no one really likes that language.  Yes, it sucks; but at least is here to help.


August 12, 2010 at 9:17 pm 2 comments

Written by Kristin Kepplinger

In the digital age, the biggest barrier to communication is information overload. Forget the Dow Jones; we operate in an attention economy. Selective Attention shares the things worth paying for.

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