Posts tagged ‘Public Relations’

Your Brain: Will It Blend?

" viral smoke. Don't breathe this!"

OH. MY. GOD. I was shocked this flew under my radar for so long… but then again, I haven’t always been an avid TechCrunch or PRWeek reader.

Thank you, Forbes, for recognizing Will It Blend as one of the  Best-Ever Social Media Campaigns because a. it’s potentially true and b. I was previously unfamiliar with the genius that is Will It Blend.


August 20, 2010 at 8:00 am 2 comments

Is your copy generic and annoying?

Adam Sherk recently created a list of The Most Overused Buzzwords and Marketing Speak in Press Releases. If your writing is overridden with words on this list, then yes, it is generic to the point of annoying all who read it.  Here are the top 20 words to avoid:


August 16, 2010 at 7:24 am 1 comment

Written by Kristin Kepplinger

In the digital age, the biggest barrier to communication is information overload. Forget the Dow Jones; we operate in an attention economy. Selective Attention shares the things worth paying for.

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